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Restaurant-And-Sauce-Brand Live Culinary CollaborationVerified
House of Habanero Peru Over Fire Collaboration 2026
Overview
What happened
Alserkal's original event page lists Peru Over Fire on 24–25 October 2026 at Main Lane, featuring House of Habanero and Chef Roberto Segura of La Barra. Live fire cooking highlights anticucho sauce, grilled meats, vegetables and chicha morada. Chef affiliation is documented, but La Barra is not automatically assigned an agency or sponsor role.
Execution
Activation mechanics
Live Charcoal-Grill Product ExperiencePeruvian Sauce And Spice DiscoveryChef Collaboration Tasting Menu
Market context
Activation details
BrandHouse of Habanero
VenueAlserkal Avenue
CityDubai
Activation date24 Oct 2026
Activation typeRestaurant-And-Sauce-Brand Live Culinary Collaboration
AgencyNot confirmed