Brand intelligence · Public index

House of Habanero

Published, source-backed activations involving House of Habanero. Participation is labelled as lead brand or partner based on the recorded relationship. This page is not a complete history of the brand's marketing activity.

2Published activations1venue observed6Experience mechanics

Published activation history

Lead brand1 Nov 2026Source verified

House of Habanero From Anticuchos to the Table 2026 →

Official Alserkal What the Food 2026 listing describes a 1 November sauce-making session at The Yard hosted by House of Habanero founder Faisal Al Mutairi and chef Roberto Segura. Guests learn chilli, acid and seasoning balance, create their own anticucho sauce and take it home. A follow-up format to Peru Over Fire, not the same event.

Alserkal Avenue· Branded collaborative culinary workshop

Lead brand24 Oct 2026Source verified

House of Habanero Peru Over Fire Collaboration 2026 →

Alserkal's original event page lists Peru Over Fire on 24–25 October 2026 at Main Lane, featuring House of Habanero and Chef Roberto Segura of La Barra. Live fire cooking highlights anticucho sauce, grilled meats, vegetables and chicha morada. Chef affiliation is documented, but La Barra is not automatically assigned an agency or sponsor role.

Alserkal Avenue· Restaurant-and-sauce-brand live culinary collaboration