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Branded Multisensory Product DiscoveryVerified
Maison Etherique Invisible Ingredient Sensory Experience 2026
Overview
What happened
Alserkal's What the Food programme lists Maison Etherique for The Invisible Ingredient on 1 November 2026 at Warehouse 45. The activity explores how aroma, colour and texture shape flavour through a guided sensory bread-and-salt tasting. Distinct from its October The Fifth Sense sessions.
Execution
Activation mechanics
Multisensory Aroma And Taste WorkshopColour And Texture PerceptionGuided Bread-And-Salt Tasting
Market context
Activation details
BrandMaison Etherique
VenueAlserkal Avenue
CityDubai
Activation date1 Nov 2026
Activation typeBranded Multisensory Product Discovery
AgencyNot confirmed