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Wellness Brand-Hosted Sensory EducationVerified
Hikma Rituals Edible Apothecary Workshop 2026
Overview
What happened
Original Alserkal What the Food event page lists Hikma Rituals founders Shereen Al Mulla and Mahdiah El-Jed for Plants You Can Eat, Medicines You Can Taste on 1 November 2026 at 6PM in The Yard. It is an herbal sensory workshop with ingredient exploration and personalised finishing blend, not a claimed medical intervention.
Execution
Activation mechanics
Guided Culinary Herb Sensory SamplingBotanical Scent And Taste DiscoveryDIY Edible Herb-And-Spice BlendTake-Home Botanical Blend
Market context
Activation details
BrandHikma Rituals
VenueAlserkal Avenue
CityDubai
Activation date1 Nov 2026
Activation typeWellness Brand-Hosted Sensory Education
AgencyNot confirmed