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Branded Interactive Food Retail ActivationVerified
Piehaus Pull the Pie Experience at What the Food 2026
Overview
What happened
The official Alserkal Avenue What the Food 2026 programme lists Piehaus Pull the Pie as an activation on both 31 October and 1 November at WH22A. Visitors choose from a curated pie display and assemble takeaway selections. Two programme listings support the date range, not a hypothetical additional campaign. No production agency or outcome is stated.
Execution
Activation mechanics
Choose A Box From Curated Pie DisplayAssemble Custom Pie SelectionTakeaway Food Experience
Market context
Activation details
BrandPiehaus
VenueAlserkal Avenue
CityDubai
Activation date31 Oct 2026
Activation typeBranded Interactive Food Retail Activation
AgencyNot confirmed