Published, source-backed activations involving Maison Etherique. Participation is labelled as lead brand or partner based on the recorded relationship. This page is not a complete history of the brand's marketing activity.
Alserkal's What the Food programme lists Maison Etherique for The Invisible Ingredient on 1 November 2026 at Warehouse 45. The activity explores how aroma, colour and texture shape flavour through a guided sensory bread-and-salt tasting. Distinct from its October The Fifth Sense sessions.
The official Alserkal Off the Menu schedule names Maison Etherique for The Fifth Sense on 17 and 24 October 2026 at Warehouse 23. It explores scent, food, flavour and sensory perception. This record groups two announced editions, not an uninterrupted week-long campaign.