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Seasonal Experiential TakeoverVerified
The Twilight Spectacle at House of Hype
Overview
What happened
House of Hype transformed its immersive entertainment venue inside Dubai Mall for The Twilight Spectacle, a limited-time Halloween takeover from 15 October to 1 November 2026. The programme included themed immersive worlds, roaming characters, trick-or-treat activities, live entertainment and seasonal food and drinks.
Execution
Activation mechanics
Immersive ExperiencesLive EntertainmentTrick-Or-Treat ActivitiesCostumed Roaming CharactersThemed Food And Drinks
Market context
Activation details
BrandHouse of Hype
VenueDubai Mall
CityDubai
Activation date15 Oct 2026
Activation typeSeasonal Experiential Takeover
AgencyNot confirmed