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Gamified In-Venue ExperienceVerified
Riddle Trails, Spooky Surprises
Overview
What happened
Dubai Aquarium & Underwater Zoo at Dubai Mall is hosting a Halloween riddle-trail experience from 30 October to 1 November 2026. Visitors can complete a four-station riddle challenge, redeem completed vouchers to spin for U by Emaar UPoints, receive a Patchi chocolate treat and encounter a pirate stilt walker and the aquarium mascot Finn. No production agency is named in the official listing.
Execution
Activation mechanics
Four-Station Riddle TrailVoucher CompletionSpin-To-Win UPoints RewardsChocolate RewardsCharacter Entertainment
Market context
Activation details
BrandDubai Aquarium & Underwater Zoo
VenueDubai Mall
CityDubai
Activation date30 Oct 2026
Activation typeGamified In-Venue Experience
AgencyNot confirmed