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Experiential Beauty Retail ActivationVerified
The Bloom Lab at Bloomingdale's Dubai Mall
Overview
What happened
The Bloom Lab brought a rotating luxury beauty and fragrance experience to Bloomingdale's podium at Dubai Mall from 29 July to 7 September 2026. The curated activation featured fragrance and beauty brands alongside interactive sessions, including engraving, tote and fan painting on Fridays and bottle marbling and glitter painting on Saturdays. Participating product brands are contextual, not individually credited as the overall organiser.
Execution
Activation mechanics
Beauty Discovery ExperiencesProduct PersonalisationEngravingTote And Fan PaintingBottle Marbling
Market context
Activation details
BrandBloomingdale's
VenueDubai Mall
CityDubai
Activation date29 Jul 2026
Activation typeExperiential Beauty Retail Activation
AgencyNot confirmed