← Back to activations
Seasonal Participatory Brand ExperienceVerified
Spooky Costume Competition
Overview
What happened
Dubai Ice Rink at Dubai Mall is running a Halloween-themed participation campaign from 26 October to 1 November 2026. The official Emaar Entertainment announcement describes costume and social-photo participation, face painting, ticket prizes and a Book & Win competition for monthly memberships. The listing does not attribute production or creative responsibility to an outside agency.
Execution
Activation mechanics
Costume CompetitionSocial-Photo ParticipationFree Face PaintingBook-And-Win Prize MechanicTicket-Linked Rewards
Market context
Activation details
BrandDubai Ice Rink
VenueDubai Mall
CityDubai
Activation date26 Oct 2026
Activation typeSeasonal Participatory Brand Experience
AgencyNot confirmed