Event
Activation start
Date recorded for the activation, not the date AG discovered it.
See when an activation happened, when AG discovered its source and when the record reached the public index. Understand the timeline without confusing research milestones with campaign launches.
02 / Evidence timeline
The Ritz-Carlton × The Scent Library · Ras Al Khaimah
Date recorded for the activation, not the date AG discovered it.
End date recorded in the published activation.
Earliest discovery timestamp among linked sources; not necessarily the first time this campaign was reported.
AG's public publication timestamp, which may be much later than the activation.
Linked evidence
AG's discovery and publication milestones are research metadata, not independent proof of attendance, ROI, or the source site's complete revision history.