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Experiential LaunchVerified
Pacsun’s First International Store Now Open at Mall of the Emirates
Overview
What happened
Dubai, United Arab Emirates; 27 May 2026: Pacsun has officially opened its first-ever international store at Mall of the Emirates, marking the brand’s first physical retail location outside the United States and the beginning of its regional expansion. Bringing Pacsun’s California-inspired lifestyle to Dubai, the new store offers a curated selection of youth-focused fashion across denim, graphic tees, hoodies, swimwear, accessories and seasonal collections. Designed as more than a retail space, the store brings together fashion, music, art and culture, creating a destination for self-expressio
Execution
Activation mechanics
Immersive ExperienceInteractive ExperienceLaunch EventLive EntertainmentMeet-And-GreetCreator Activation
Market context
Activation details
BrandPacsun
VenueMall of the Emirates
CityDubai
Activation date27 May 2026
Activation typeExperiential Launch
AgencyNot confirmed