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Retail Showcase And SME Pop-Up ActivationVerified
Ma’an Homegrown Brand Showcase at Mall of the Emirates
Overview
What happened
Majid Al Futtaim announced the opening of its Ma’an customer-facing showcase at Mall of the Emirates, in partnership with Dubai SME, on 18 June 2026. The physical showcase offered shoppers access to homegrown Dubai businesses spanning fashion, jewellery, food, lifestyle and design-led retail. Separate roadshow stops at City Centre Mirdif and City Centre Deira were announced but are not included as current venues in this record; its end date has not been confirmed.
Execution
Activation mechanics
Customer-Facing Retail ShowcaseHomegrown Brand DiscoveryRibbon-Cutting LaunchSME Pop-Up Programme
Market context
Activation details
BrandMajid Al Futtaim
VenueMall of the Emirates
CityDubai
Activation date18 Jun 2026
Activation typeRetail Showcase And SME Pop-Up Activation
AgencyNot confirmed