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Interactive Brand InstallationVerified
LEGO Never Stop Playing at Dubai Design District
Overview
What happened
LEGO's Never Stop Playing activation brought playful installations to Dubai Design District from 12 to 30 September 2025. Visitors could engage with oversized seesaws, a hopscotch path and a giant crane installation placed across d3. The d3 experience formed part of a wider LEGO initiative across public spaces in Dubai. The record covers the installations at d3, not all eight citywide locations.
Execution
Activation mechanics
Interactive InstallationsGiant SeesawsHopscotch Play TrailOversized Crane Installation
Market context
Activation details
BrandLEGO
VenueDubai Design District
CityDubai
Activation date12 Sept 2025
Activation typeInteractive Brand Installation
AgencyNot confirmed