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Brand intelligence · Public index

LEGO

Published, source-backed activations involving LEGO. Participation is labelled as lead brand or partner based on the recorded relationship. This page is not a complete history of the brand's marketing activity.

1Published activation1venue observed4Experience mechanics

Published activation history

Lead brandSource verified

LEGO Never Stop Playing at Dubai Design District →

LEGO's Never Stop Playing activation brought playful installations to Dubai Design District from 12 to 30 September 2025. Visitors could engage with oversized seesaws, a hopscotch path and a giant crane installation placed across d3. The d3 experience formed part of a wider LEGO initiative across public spaces in Dubai. The record covers the installations at d3, not all eight citywide locations.

Dubai Design District· Interactive brand installation