Pop-Up / Showcase ActivationVerified

Discover L'Heure Bleue by Guerlain

GUERLAIN·Dubai Mall·Dubai·4 Sept 2026

Overview

What happened

Step into the blue hour with the Fragrance L'Heure Bleue at Guerlain x Sephora Pop-up in Dubai Mall, valid from 4th to 17th September. Discover this addictive amber floral fragrance, inspired by the suspended moment between day and night, through immersive experiences and exclusive fragrance masterclasses.

Execution

Activation mechanics

Pop-UpImmersive Experience

Market context

Activation details

BrandGUERLAIN

VenueDubai Mall

CityDubai

Activation date4 Sept 2026

Activation typePop-Up / Showcase Activation

AgencyNot confirmed

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