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Experiential Retail MarketplaceVerified
e&MOTB 2026
Overview
What happened
Dubai Shopping Festival's e&MOTB brought a limited-time alternative retail destination to the Dubai Design District waterfront from 1 to 11 January 2026. The official event programme featured temporary retail pop-ups, participatory workshops, immersive experiences and live musical entertainment. The listing identifies the experience as e&MOTB without establishing the roles of individual stallholders or agencies.
Execution
Activation mechanics
Retail Pop-UpsHands-On WorkshopsImmersive ExperiencesLive Music And Entertainment
Market context
Activation details
Brande&MOTB
VenueDubai Design District
CityDubai
Activation date1 Jan 2026
Activation typeExperiential Retail Marketplace
AgencyNot confirmed