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Destination Experiential CampaignVerified
City Walk Unplugged Season 4
Overview
What happened
City Walk presented its fourth Unplugged season from 3 December 2025 through 11 January 2026 with live musicians, roaming dance performances, festive displays and a TICKIT-linked spend-and-win promotion across the destination. The first advertised performance was on 5 December, distinct from the event header date range. This record represents one destination-level programme, rather than separate artist activations.
Execution
Activation mechanics
Live Music PerformancesRoaming Dance PerformancesFestive InstallationsDance ParticipationSpend-And-Win Promotion
Market context
Activation details
BrandCity Walk
VenueCity Walk Dubai
CityDubai
Activation date3 Dec 2025
Activation typeDestination Experiential Campaign
AgencyNot confirmed