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Gamified Retail Purchase-To-Win PromotionVerified
SHOP, UNLOCK & WIN: CELEBRATING 25 YEARS OF ABU DHABI MALL!
Overview
What happened
Celebrate 25 years of Abu Dhabi Mall with the launch of the new Gift Card. Spend AED 300+ from 9–18 October and unlock your chance to win one.
Execution
Activation mechanics
Receipt SubmissionParticipation CardKey Selection25-Briefcase ChallengeGift-Card Prizes
Market context
Activation details
BrandAbu Dhabi Mall
VenueAbu Dhabi Mall
CityAbu Dhabi
Activation date9 Oct 2026
Activation typeGamified Retail Purchase-To-Win Promotion
AgencyNot confirmed