THE EVENT

Published, source-backed activations involving THE EVENT. Participation is labelled as lead brand or partner based on the recorded relationship. This page is not a complete history of the brand's marketing activity.

1Published activation1venue observed4Experience mechanics

Published activation history

Lead brand12 Sept 2026Source verified

THE EVENT 003 – Fashion show →

THE EVENT 003 took place on 12 September 2026 at Dubai Mall Exhibition Centre. The curated fashion programme brought together designers and participating brands through runway presentations, showroom exhibits and brand-activation sessions. THE EVENT is the programme's primary identity; the named venue does not imply that Dubai Mall organised the runway programme.

Dubai Mall Exhibition Centre· Designer fashion showcase